Sony Pictures Television Networks, Asia Adds ONE (Malay) to StarHub TV in Singapore
Singapore, 20 July 2011 – Sony Pictures Television’s networks, Asia, is expanding distribution of ONE in Singapore with a third feed of its first Asian entertainment channel launching on StarHub TV.
Debuting on 22 July 2011, the Malay language localised ONE (Malay) (StarHub TV Ch 124), joins Mandarin-Chinese localised standard and high definition (HD) channels, ONE (StarHub TV Ch 823) and ONE HD (StarHub TV Ch 876) respectively, on the cable TV platform.
Prior to the launch of ONE (Malay) in Singapore, the Malay language-localised ONE HD has already proven to be very successful in Malaysia where it is the No.1-rated HD channel since 1 January 2011.
With a focus on top South Korean entertainment, ONE is the exclusive destination of programs produced by Seoul-based content supplier and broadcaster SBS through an output deal. ONE offers viewers in Singapore some of the latest Korean drama series, with selected titles premiering 3 – 5 weeks after their debut broadcasts in South Korea. In addition, the hippest K-pop variety and music programmes complement the channel’s drama line-up.
“The tremendous success of ONE HD in Malaysia reflects the great potential for ONE (Malay) to be enjoyed by Malay-speaking audiences in Singapore. Working with StarHub TV, we are glad to share the joys of the latest and finest Korean content in Malay localisation. The launch of ONE (Malay) is perfectly timed to add to the fun and festivities leading up to the Hari Raya Aidil Fitri celebrations,” said Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.
Airing its shows with Malay language subtitling and a Malay dubbed programming block during primetime, ONE (Malay) is being rolled out as part of StarHub TV’s ‘ONE Sensation Pack’. At launch, ONE (Malay) will be available for a two-week free preview for all StarHub TV customers. A promotion offering a 50 per cent discount off the first three months’ subscription to the ‘ONE Sensation Pack’ will also apply.
On ONE (Malay), viewers can look forward to premiering shows including family drama Smile Mommy! starting 22 July and airing weekdays 5.10pm; as well as period action drama Warrior Baek Dong Soo premiering 17 August airing Wednesdays and Thursdays at 9.05pm.
Ongoing shows that audiences will also enjoy include blockbuster action drama series City Hunter (Mon & Tue, 9.05pm) starring heartthrob Lee Min Ho (Boys Over Flowers); political drama Big Thing (Sat & Sun, 10pm); romance drama Lie to Me (Wed & Thu, 9.05pm) starring Yoon Eun Hye (Princess Hours); as well as variety shows Running Man (Fri, 6.25pm) and Heroes (Fri, 7.50pm), and music show K-Pop Countdown (Wed, 6.25pm) among others.
About ONE and ONE HD
ONE is the first Asian entertainment linear channel from Sony Pictures Television Networks, Asia, the broadcaster of Asia’s leading cable channels AXN, AXN HD, Animax, Sony Entertainment Television, AXN Beyond and AXN Beyond HD.
Wholly owned by Sony Pictures Entertainment, ONE is dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, first and exclusively to all pan-Asia viewers.
ONE showcases the latest Korean dramas, with selected titles premiering within weeks of their debut broadcasts in Korea on an exclusive and first-run basis. Viewers can catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up also includes the most current K-pop variety, reality and music programmes.
ONE HD is the high definition feed of the ONE channel.
Further information on the channels is available on www.onetvasia.com.