Korean cosmetics

So why am I playing the theme song from ‘My Name is Kim Sam Soon’? Hehe! Because I saw this yesterday:

Ahh…another Korean beauty chain has opened up shop in Singapore. Wow…and to think that 3 years ago, there were none at all! At one time, a few of us wanted to bring in the franchise for The Face Shop. We know there would be a demand for it because we were feeling deprived ourselves. haha! Unfortunately, we didn’t manage to pull it off.

Anyway, I find it fascinating that Korean beauty brands actually engage male actors as their spokesperson. I think this is probably rather unique to Korea. So you have Jang Dong Gun speaking for Missha, Kwon Sang Woo the face for The Face Shop, Lee Jun Ki for Vonin and now Hyun Bin for Beauty Credit.


If you think about it, it makes sense as most of their customers would be women. And with the Korean Wave, more and more non-Koreans are buying these Korean cosmetics/ skin care. In fact, The Face Shop branch in Myeong Dong has assistants who speak Japanese and Chinese.

My stash of Korean cosmetics

As for me, yes, I’ve fallen in love with their products as well, as did many of my K crasy friends. In fact, there is always a long shopping list whenever anyone go to Korea.

A major draw of these Korean cosmetic brands is the affordability. A normal face mask costs Kr1,000won. That’s about S$1.65. All of us are totally in love with these face masks that comes in a wide variety. (Btw, face mask is real handy when you are suffering from skin dehydration when overseas). And lipsticks and eye shadows normally do not cost more than S$20, though there are more expensive range.

Face masks, anyone?

The other draw is the freebies that they give away freely and readily. Ok, call it cheap thrill but it is really fun to get all these little satchets and mini samples. Not to mention that they’re really great for trying out new products.

Free! Free! Free!

It’s no wonder that all the women in Korea are well made-up all the time- even the ajumas going to the market. Compare that to the majority of aunties here who do their marketing in their sleepwear and flip-flops.


Of course, the women are also often engaged to be spokesperson for cosmetic brands as well. Jeon Ji Hyun stirred up a wave of interest recently because of her short hair in the Laneige make-up stand ad.

My main dish, Bae Yong Joon himself was selling 2 way-cake way, and some sort of nose peel/ pack way back then (think it was 1995). I’m sure the sales of these products would increase dramatically if he is the spokesperson today. They would definitely be more affordable than a condomunium (Kyeongnam) or a security system (SECOM). ^^

Nose peel/pack CF

My favourites at the moment- Milk Mania Cleansing Cream from Skinfood (for removing make-up) and Green Grape Yoghurt Foam Cleanser from Missha (I love the fact that Missha products are animal friendly).

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